An educational initiative with vision, method, narrative and execution, built to place Três de Maio at the centre of a global story.
Behind the record is a team committed to turning one very long lesson into something bigger: educational impact, visibility for the city, partner mobilisation and a legacy that stays alive long after the 80 hours are over.
Vision, strategy, communication and institutional outreach move together to turn the challenge into a memorable project. That combination strengthens the event's positioning, widens its reach and creates the conditions for the educational impact to be felt before, during and after the record.
potential for impactEvery front of the project was designed to sustain not only the record attempt, but also its ability to mobilise brands, press, students and the community. The strategic team helps ensure the initiative is strong on stage, in its message and in its legacy.
With experience at the UN and Google, she extends the project's reach by connecting this initiative to a larger educational vision and turning the event into a legacy.
CEO of IntMark, she is committed to a consistent brand vision, with a clear method and plan to build on and amplify the results before, during and after the record.
Alongside the strategic team, the project relies on a network of volunteers supporting technical, pedagogical, legal, institutional, health, media and community-outreach fronts to make the challenge possible.
A front dedicated to the practical execution of the event, supporting communication, presence and operational flow throughout the challenge.
A multidisciplinary front dedicated to the physical, cognitive and emotional care of the instructor and participants throughout the preparation and the experience.
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Fill in your details to register your interest in supporting the execution of the event as a volunteer.